![]() ![]() ![]() The ATT prompt allows a user to dictate whether or not an app can use data about their device and their in-app behavior to optimize ad targeting.Mobile advertisers will be forced to adopt SKAdNetwork for users that opt out of App Tracking Transparency (ATT), but only for campaigns that aren’t run through Apple Search Ads (hat tip to Thomas Petit and Alex Bauer for surfacing this API in the Mobile Dev Memo Slack). This new API provides more actionable granularity to advertisers than the SKAdNetwork framework. Last week, I highlighted on Twitter the fact that Apple published documentation for a new API called the Apple Ads Attribution API for its Search Ads platform on January 6th. ![]()
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